4 Steps To Incredible Story Maps

Watch our free story mapping masterclass, originally premiered on LinkedIn Live. Learn about the 4 biggest mistakes we commonly see — showcased using bad and good examples, helping you improve your process.

⚡️ Covered in the video:

• Mapping out customer experience, user journeys and narratives to keep everything customer-centric.
• Tackling tough questions like "what level should I be mapping at?"
• Thinking about value in the map and how that relates to customer outcomes so everything you do is tied to actual change
• Linking outcomes back to business impact, which not enough teams are thinking about enough
• Using user stories effectively so you aren't wasting effort but are still getting the underlying benefits
• Common mistakes we see from orgs we've worked with and how to go about addressing them
• The importance of each topic from a strategic perspective with examples of where getting it wrong can hurt the business as a whole