4 Steps To Incredible Story Maps
Watch our free story mapping masterclass, originally premiered on LinkedIn Live. Learn about the 4 biggest mistakes we commonly see — showcased using bad and good examples, helping you improve your process.
![4 steps to incredible story maps video](/images/webinars/4-steps-to-incredible-story-maps.png)
⚡️ Covered in the video:
- Mapping out customer experience, user journeys and narratives to keep everything customer-centric.
- Tackling tough questions like "what level should I be mapping at?"
- Thinking about value in the map and how that relates to customer outcomes so everything you do is tied to actual change
- Linking outcomes back to business impact, which not enough teams are thinking about enough
- Using user stories effectively so you aren't wasting effort but are still getting the underlying benefits
- Common mistakes we see from orgs we've worked with and how to go about addressing them
- The importance of each topic from a strategic perspective with examples of where getting it wrong can hurt the business as a whole